TheSee this and similar jobs on LinkedIn. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Please do not hesitate to contact me. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Kakaotalk is next, with 80.1%. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. MPA joins industry leaders to discuss decarbonisation strategies. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. YouTube, Twitter, Instagram, and. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. The most popular social media platforms. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Theres also one surprise social network coming out of Vietnam. We have also gathered data on Indonesia's internet and social media users below. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. In 2023, there's no denying the huge potential of S-commerce. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. WHO WE ARE? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. The silver lining is that Asia is still at the forefront of internet and social media usage. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Nor do customers always go outside social platforms to purchase an item. Chart. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. The favourite social media platforms of South-East Asia's young adults. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. How Will Social Network Usage Change in Asia-Pacific in 2022? Curated marketplace for fundraising . And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Interactive projections with 10k+ metrics on market trends, & consumer behavior. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. And the number of internet users is still growing, too. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. People in this region tend to be turned off by spammy, in-your-face advertisements. What are the most important trends for social users by platform in the Southeast Asia subregion. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. As a Premium user you get access to the detailed source references and background information about this statistic. There are over 170 million social media users in Indonesia, which is about 62% of the total population. It is a messaging app, similar to WhatsApp. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). 93.3% of internet users are on Facebook, while 86.2% are on LINE7. However, usage and popularity vary significantly between countries. Many Filipinos use it to gather news and current events. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. However, the numbers for South-East Asia are even more impressive. This type of marketing is all about making a connection with your audience. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. As elsewhere, social media is massively popular across Southeast Asia. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. That's why UGC is such a valuable tool. It requires dedication, planning, execution, and a genuine level of care. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Currently, you are using a shared account. February 28, 2022. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? QQ has various additional features, including games, music, and a news feed. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Just take a look at Dove's iconic "Real Beauty" campaign. LINE has over 89 million monthly active users, which makes up about 70% of the population. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Listen up, marketers! Which Countries Use Social Media the Most? The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Active users, the Philippines, and a news feed media is massively popular across Southeast subregion. 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