NBCs numbers were, just like CBSs, down slightly week over week and up only one percentage point over 2020. Those extraordinary 2020 news cycles also triggered a resurgence in evening news ratings. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. This is another defining event, explains Adam Clayton Powell III, Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy and a veteran of CBS News. Couric may never turn the viewers she gets during her sporadic Webcasts, or the YouTube traffic, or her Twitter followers into regular viewers of the Evening News, but shouldnt she get some credit for that extra reach? We continue to focus on those areas where we're seeing changes that affect how people live their lives and move forward., To adjust to the limitations of the pandemic, remote production became standard for the. (+1) 202-857-8562 | Fax Mutual Fund and ETF data provided by Refinitiv Lipper. FOX Sports presentation of Super Bowl LVII drew 113 million viewers as the Kansas City Chiefs topped the Philadelphia Eagles 38-35 from State Farm Stadium in Glendale, Arizona. Sunday Morning and 60 Minutes are better than ever, says Tyndall. For the same period a year earlier, World News Tonight averaged . When all else fails, find a new measuring stick. Things are not at all well on CBS Evening News, the flagship evening program for the third-place broadcast network. People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah O'Donnell. Pictured L to [+] R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. 2023 NYP Holdings, Inc. All Rights Reserved, Norah ODonnell gets new deal to stay at CBS Evening News: reports, CBS News staffers embarrassed over ex-Trump aide Mick Mulvaney gig, CBS Evening News Jan. 6 broadcast sets tongues wagging about Norah ODonnells future, Norah ODonnell in danger of losing anchor spot at CBS Evening News. Have a tip or story idea? (+1) 202-419-4372 | Media Inquiries. During the same time, viewership in the coveted 25-54 demo rose 30%, People are craving information and understanding in a very chaotic time, and they recognize that we deliver and will continue to deliver exactly that, says Jay Shaylor, executive producer of the, To address the information needs of audiences, the, We have been able to innovate the evening news format, says Shaylor. Older than ever, but better than ever. Couric does appear periodically on 60 Minutes, but it is through these successful outlets that the Evening News could help itself expand on the 22-minutes allotted each weekday. The audience age of evening newscasts is on the rise (now over 60 years old), and the number of people watching the evening newscasts is on the decline. The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on CBSN. many Americans got the news in various ways other than the evening news. In recent times, the age-long American tradition of increase in viewership. The comparisons of the coming weeks, though, could confirm expectations: Evening news ratings coming back down to earth. Over the last three months, television news has undergone a renaissance. Its in decline, thats just a given, he says. ", "People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah ODonnell. A couple examples: KCBS-TV in LA and WBBM-TV in Chicago are floundering in the ratings, and hurt CBS immensely in those markets. What's more important is how those numbers are different. UPDATE September4, 2019: This blog has been updated with the Nielsen ratings from the week of August 26. And it turns a light on the current . But the problems facing the CBS Evening News arent completely unique. The numbers also were juiced as networks re-aired the newscasts or scheduled additional live broadcasts. Sign up for our NB Daily newsletter to receive the latest news. Theres also the CBS News division-wide series called Financial Fallout that delves into the economic impact on the virus. Last week, all of the networks marked the one-year anniversary of the Covid-19 shutdowns, which led to mass closures, a cratering economy and widespread stay-at-home orders. since its inception, also CNN, MSNBC are experiencing 168 percent and 24 There are various stations like CNN, Fox, and ABC that After changing its name, adding a new co-host and moving to new digs, CBS Mornings isnt exactly looking bright in the ratings. For theCBS Evening News with Norah O'Donnell, the ratings spike comes right as ODonnell marks one year asanchor and managing editor of the newscast the anniversary falls on July 15. Featuring Evening News pieces, reporters and more on the late night local newscasts, 11pm in most markets, could showcase the national product in a new way. watching the evening news has been revamped. In Buffalo, As families of the victims faced the shooter . CBS Evening News was -11% year-over-year, TVNewser said of the first week of August. Our sense of urgency about covering these stories will not diminish, says Shaylor. Versus the comparable week in 2018, it was calculated that ODonnells first week at the helm lost 247,000 viewers, or minus five percent of their total viewership. When comparing it to the same time period in 2020, it was . -----------------------------------------------------------------------. Visit "CBS Evening News with Norah O'Donnell" on CBSNews.com: Watch videos, view pictures, read world news features, find consumer alerts and more. ESPN was the top-rated cable network, averaging 3.37 million viewers in prime time. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. Fox News averaged 4.6 million total viewers from 9-10:30 p.m. Viewership for World News Tonight with David Muir, NBC Nightly News with Lester Holt and CBS Evening News with Norah ODonnell was down for the week of March 8 compared to the same period a year earlier, according to Nielsen. CBS News scored four #1 programs for the 2020-2021 broadcast television season, according to Nielsen most current ratings through Sunday, May 23, 2021. It might go back as far as Murrow taking on McCarthy, and certainly as far back as Rather facing down Nixon or Rather going after George Bush Senior on Iran Contra. (Even Cronkite has his detractors on the right.). Signup for Breaking News Alerts & Newsletters. This wave of increased viewership is not isolated to Don Lemon's "CNN This Morning" has been on a steady decline through its first three months, shedding viewers from its already underwhelming audience each time the calendar flips. discuss the evening news with the highest ratings. According to the Wrap's new Q Score survey, CBS' Scott Pelley is the most-liked news anchor, while Chris Matthews falls in last place as the least-liked newscaster. 1615 L St. NW, Suite 800 . It added four coronavirus-centered segments to the broadcast, including Racing to a Cure, in which reporters explore the possibilities and promise of different types of treatments related to COVID-19; From the Front Lines, which offers an up-close and personal look at what medical professionals deal with daily in the fight against the virus; and The New Normal, which focuses on how people have adapted to self-quarantine across the country. Tyndall said that with a new show, it can take as long as 18 months to solidify an audience. I think there's a lot of creativity going on, in a variety of ways, says Mark Lukasiewicz, Dean of Hofstra University's Lawrence Herbert School of Communication and former news producer and journalist. The inclusion of content in MixDex does not imply endorsement. CBS Cable news, in particular, is equal parts information and entertainment for many viewers. and this invariably led to the steep decline in cable news viewership. When most people think of hepatitis, they think of Hepatitis Cthe virus that can lead to liver cancer. It was not just the Palin interview. 1 cable news program. This material may not be published, broadcast, rewritten, or redistributed. CBS Evening News with Norah O'Donnell, 02/15/23. The mission of the Media Research Center is to document and combat the falsehoods and censorship of the news media, entertainment media and Big Tech in order to defend and preserve America's founding principles and Judeo-Christian values. Here are a few solutions. Nightly News: This is broadcasted by NBC, it is the second-highest evening news . New TV shows can also sometimes take a while to find an audience, so many news execs claim to not look at initial ratings too closely, though its hard to ignore that, despite millions of dollars in talent and studio investments, things actually got worse for CBS. R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Fox News Channel crushed CNN and MSNBC among total viewers for the 23rd straight month as The Five continues to make history by finishing as the No. That said, this number likely was a relatively small portion of viewers and it stands to reason at least some of those viewers would have figured out that the name changed as the week went on. We are also hearing the harrowing account from one survivor who barely escaped the shooter's aim. If you click on one of these links, we may earn a small commission. Those numbers meant ODonnell continued the trend of failing to break five million total viewers. 0 views, 1 likes, 0 loves, 1 comments, 0 shares, Facebook Watch Videos from CBS Evening News with Norah O'Donnell: Over the next 5-7 years, all 73. By Matt Webb Mitovich / February 22 2023, 9:20 AM PST. Nevertheless, CBS reps say ODonnells ratings improved in early December, when the program moved from New York to Washington, DC, and Jay Shaylor joined the team as executive producer from CNNs The Situation Room with Wolf Blitzer.. No one can discount how incredibly helped the NBC Nightly News is by MSNBC. Value 32. Its the first time in more than a decade that the shows. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. NPR's story called King "an overnight sensation decades in the making," and said CBS, set to debut its new co-hosts, would "lean on her even more heavily." This is the highest since the beginning of this century. Making matters worse is the fact that the CBS prime time viewership is actually more red than that of NBC and ABC. January 3, 2020 7:34pm. Namely, 24-hour cable news networks and the Internet. Just hours after announcing major changes that removed Glor from the top evening news job in 2019 . Year ABC CBS NBC 1980 12.6 15.9 13.8 1981 13.6 13.4 13.2 1982 12.5 14.2 11.6 1983 11.5 14.0 11.6 1984 11.5 13.0 11.1 1985 11.7 13.5 12.3 1986 10.9 12.4 . (ABC). The nightly newscasts often ranked atop each networks most popular shows, or, as has been the case with World News Tonight, No. The MRC is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are tax-deductible. Locked in third place behind NBC's Today and ABC's Good Morning America, CBS This Morning saw its ratings climb with the pairing in 2012 of King and broadcast veteran Charlie Rose. CBS News Digital also continues to draw record traffic overall, with the fourth quarter of 2020 and first quarter of 2021 ranking as the #1 and #2 quarters respectively for average monthly users. CBS was the most popular network in primetime last week, averaging 5.5 million viewers. in a very long time. pandemic and the presidential election? Says Hartman: She did the best work of any of the evening news anchors during the political campaign. There are forces at play that have nothing to do with the evening broadcasts.. We've received your submission. Two years ago, World News Tonight posted 8.64 million viewers, compared to 8.18 million for Nightly News and 6.11 million for CBS Evening News, then anchored by Jeff Glor. She has had really good interviews like the one with R. Kelly, Tyndall said. Thats the hope among network insiders, as ratings for ODonnells evening newscast among viewers ages 25 to 54 plunged more than 16% during the fourth quarter a dismal drop that nevertheless showed an improvement over her bumpy start when she took over this summer. Ratings: 'Night Court' Premiere Guilty of a Tuesday Primetime Win for NBC With 7.5 Million Viewers. Katie Couric is opening up about her move from NBC to CBS back in 2006. Fox News outdraws ABC, NBC, CBS, MSNBC and CNN in ratings for Biden's State of the Union address. The show was not rated Monday, Sept. 6, 2021, because it was still known as " CBS This Morning " at that time. Compared to the same week in 2018, ABC was +3% in total viewers, NBC was -6% in total viewers, while the CBS Evening News with Norah ODonnell struggled yet again, -12% year-over-year, TVNewser reported for the last week in July. percent more viewership respectively. Emmy-winning journalist Norah O'Donnell -- who most recently served as a co-host of CBS This Morning and a 60 Minutes correspondent -- brings eight years of experience with CBS News to the anchor chair, offering a weeknight survey of major news stories. This was dwindling in the past as The Pentagon is right there. It is a subsidiary of The Pew Charitable Trusts. That absolutely works with broadcasting out of DC. As Hartman says: Despite the trends, when you put all the cable news networks together in their prime time audience it doesnt come close to the last place networks evening news program on most days. ccess to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. In its first week broadcasting from DC, the shows total viewers jumped to 5.9 million, down 8% from a year earlier. have evening news with different ratings. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. What does that mean? By the time CBS fired Rose in late 2017, CBS This Morninghad closed the gap onGMAandToday, with its ratings rising nearly 50% since the show's launch, while the competition at ABC and NBC had seen ratings drop-offs. continue to increase, or this is just a one-time thing due to the coronavirus A strong 6pm local newscast (or 5pm in some markets) is key to keeping eyeballs on the national product. These ratings are great as evening news is now considered one of the most-watched categories of programs in the U.S. these days. News stations are experiencing their highest numbers They still have enormous reach and do great workWe all have to be careful about writing the obituary of evening news., Have a tip we should know? Be sure to check back each week to see the updated standings below, and don't miss all of CBS Sports' XFL coverage.We've got a detailed XFL 2023 viewer's guide, Power Rankings, the full 2023 . But until that occurs, it doesnt mean the facts cant be a PR point. 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